Mysore Sandal Soap is now the perfume associate for Kantara Chapter 1

The State-owned and century-old public sector enterprise Karnataka Soaps and Detergents Limited (KSDL), which is understood for its iconic Mysore Sandal Soap, has taken up an progressive methodology to advertise its merchandise by turning into the “perfume associate” and co-sponsor for Hombale Films’ Kantara – Chapter 1, starring Rishab Shetty.

Announcing this on Friday (September 26, 2025), Large and Medium Industries Minister M.B. Patil mentioned an settlement has now been signed between the State-owned enterprise and the movie crew, below which the KSDL’s merchandise can be promoted at each screening of the film.

The minister mentioned the Kannada movie business is popularly referred to as “Sandalwood”, simply as KSDL is known for its sandal cleaning soap and sandalwood oil.

Kantara– Chapter 1 is ready to be launched in October in seven languages – Kannada, Telugu, Hindi, Tamil, Malayalam, English and Spanish. It can be launched on 7,000 screens throughout India and greater than 6,500 screens in 30 international locations.

Over the previous two years, the state-owned firm has been specializing in increasing its international market. It has given thrust to exports whereas emphasising on packaging, branding, promotion and high quality. As a part of such efforts, famous actress Tamannaah Bhatia was appointed model ambassador just a few months in the past for a two-year time period.

KSDL Chairman Appaji Nadagouda mentioned Mysore Sandal Soap, with over a century of legacy, is a trusted model with international demand. Through cinema, probably the most fashionable mediums, the enterprise will have the ability to attain folks on a good bigger scale, he famous.