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As Uttar Pradesh’s Minister for Export Promotion, I need to guarantee that the State is adopting a complete and multi-pronged strategy to help our exporters. Through initiatives like One District One Product (ODOP), we have now been extending monetary help and offering artisans and small companies with the talents and instruments to satisfy worldwide requirements, whereas additionally strengthening international connectivity in order that our merchandise can entry newer markets. Also, at this important juncture, the Government of Uttar Pradesh has rolled out the Export Promotion Policy 2025–30, a landmark initiative that expands the scope of help and introduces new incentives, guaranteeing that our companies are higher geared up to resist tariff pressures, diversify into different markets, and seize rising alternatives internationally.
The current U.S. tariffs have created difficulties for a number of export sectors of Uttar Pradesh. Leather factories have diminished manufacturing as a result of decrease orders from the U.S., whereas Bhadohi’s carpet business — contributing practically 60% of India’s carpet exports to the U.S. — now faces a few 35% price drawback in contrast with opponents resembling Vietnam, which can have an effect on employment. Gems, jewelry, and textiles are additionally more likely to see an impression, with business estimates suggesting a potential decline of over $4 billion.
These tariffs add to present challenges resembling larger transport prices as a result of distance from ports, the necessity for better skilling help for artisans to satisfy international requirements, and U.P.’s present share of about 4.89% in India’s whole exports (2024-25). While the scenario is difficult, I need to guarantee our exporters and stakeholders that we’re addressing these points with sensible and well timed options.
Financial help
Uttar Pradesh has launched a variety of economic schemes beneath the brand new Export Promotion Policy 2025–30 to help exporters impacted by tariffs and to strengthen their presence in new markets resembling Europe and Asia. These schemes present wider and extra sensible help than earlier than, guaranteeing that each giant and small exporters can compete globally.
Through the improved Marketing Development Assistance (MDA), exporters now get reimbursements on the price of 75% throughout classes, with a cap of as much as ₹25 lakh per exporter per 12 months, together with help for participation in worldwide, home, and digital commerce festivals, in addition to reimbursement for stall prices, airfare, publicity, certifications, and sending product samples. This will assist our exporters showcase their merchandise broadly, construct worldwide networks, and diversify past the U.S. market.
Logistics help
As a landlocked State, U.P.’s exporters face larger transport prices to achieve seaports. To ease this burden, the brand new coverage supplies 30% freight help as much as ₹30 lakh per exporter yearly, together with air freight help as much as ₹10 lakh. Special incentives have additionally been launched for small exporters utilizing LCL shipments, so that they can also entry international markets competitively. These steps will cut back logistics prices and assist our exporters overcome the landlocked drawback.
To strengthen our exporters within the face of worldwide challenges, the coverage supplies 30% reimbursement of ECGC premiums as much as ₹5 lakh yearly, a one-time 75% help on e-commerce onboarding charges capped at ₹3 lakh, and 75% reimbursement of postage costs by Dak Ghar Niryat Kendras as much as ₹1 lakh per 12 months. These measures cut back dangers, minimize prices, and open new international channels for Uttar Pradesh’s exporters.
To drive enlargement and new investments, the coverage introduces performance-linked rewards of 1% on year-on-year incremental export development, as much as ₹20 lakh yearly per exporter. Further, new export-oriented tasks will likely be supported with a capital subsidy of 40% of challenge price, capped at ₹10 crore. These measures encourage each scaling of present enterprises and the establishing of contemporary, export-led industries in Uttar Pradesh.
Empowering artisans
Launched in 2018, the One District One Product (ODOP) scheme has change into a robust driver of development by selling the distinctive merchandise of all 75 districts of Uttar Pradesh—be it Banarasi sarees or Moradabad brassware.
Through skilling and provision of recent instruments, the scheme ensures that our artisans produce high quality items aligned with worldwide requirements. In FY 2024-25 alone, 1,829 tasks value ₹1.06 crore have been accredited beneath ODOP. This initiative is just not solely enhancing manufacturing requirements but in addition serving to our artisans faucet into rising markets like Southeast Asia, Europe and so on. Complementing this, the brand new U.P. MSME Audyogik Aasthan Prabandhan Policy affords additional reduction to the MSME sector. Nearly 700 acres are being developed as MSME parks, with land allotment to be facilitated by the GeM portal at a reserve value of ₹2,500 per sq. metre in central U.P. and ₹2,000 per sq. metre within the Bundelkhand area.
Building connections
The authorities beneath Chief Minister Yogi Adityanath, with the steering of Prime Minister Narendra Modi, is dedicated to creating world-class infrastructure that makes exports seamless and cost-effective. Uttar Pradesh right this moment has 4 worldwide airports and 9 home airports, with the upcoming Jewar airport poised to be a game-changer. Once operational, it’ll have an preliminary cargo capability of 1 lakh tonnes, considerably lowering cargo prices and transit occasions for merchandise resembling handicrafts and agritech items..
At the identical time, platforms just like the Uttar Pradesh International Trade Show (UPITS) are strengthening our exporters’ linkages with international patrons. The inaugural version related entrepreneurs with patrons from Germany, the UK, Malaysia, and different nations, lowering overdependence on single markets. UPITS 2025 is ready to construct on this success with bigger participation, better product showcasing, and deeper engagement with worldwide patrons, making it a flagship occasion for selling Uttar Pradesh’s exports to the world.
$1-trillion purpose
Despite international headwinds and the problem of U.S. tariffs, Uttar Pradesh is set to emerge as a number one export hub. Through monetary help, the ODOP initiative, improved connectivity, and centered skilling of artisans, we’re strengthening the spine of our export ecosystem. The lately launched U.P. Export Promotion Policy 2025–30, together with devoted insurance policies for footwear, leather-based, non-leather, and MSMEs, is attracting overseas funding and giving industries confidence to develop. These efforts not solely create jobs and increase overseas trade earnings but in addition pave approach for U.P.’s $1 trillion financial system imaginative and prescient.
We are assured that by turning challenges into alternatives, the state’s exports will proceed to drive development and prosperity for our folks.
(The author is U.P.’s Minister for Industrial Development, Export and Investment Promotion)
