In Tiruvottiyur, ITC’s water stewardship programme has made important progress via its collaboration with the Greater Chennai Corporation (GCC) and IIT Madras. The initiative centered on seven water bodies- Ernavoor, Kasikovilkuppam, Kathivakkam, Vannankulam, AD Colony, Thamaraikulam, and Devikulam.
The restoration challenge aimed toward desilting the water our bodies, establishing hyperlinks between tanks by restoring channels, diversion of sewage flowing into the water our bodies to the sewage therapy plant and clearing strong waste and water hyacinth.
With work accomplished in six water our bodies thus far, their storage capability has been enhanced by three million cubic ft, wells recharged in a number of households and groundwater desk improved from a depth of two.8 metres to 2 metres in Tiruvottiyur, mentioned a press launch.
Some of the important thing points recognized via a complete hydrological research on metropolis’s zone –I have been degradation of conventional tank techniques attributable to lacking hyperlinks, storage discount owing to silt and strong waste, and sewage air pollution.
Besides participating authorities businesses, together with GCC and Southern Railways, the water stewardship programme additionally engaged the group to create consciousness in opposition to dumping of strong waste and kind city waste administration committees. Several sewer strains have been redirected to STP and 68 tonnes of rubbish have been cleared from the seven water our bodies, the discharge mentioned.
ITC Limited had solid such public personal partnerships with numerous authorities businesses and academic establishments to implement the water stewardship programme in Coimbatore and Pudukkottai as properly.
The firm had commissioned research to map excessive potential groundwater recharge zones in higher Bhavani river zone, Coimbatore and launched interventions to assemble and rejuvenate 1,120 rainwater harvesting constructions like percolation ponds. About 4,600 farmers have been educated in agronomic practices to optimise water use for crops akin to coconut and banana together with Tamil Nadu Agricultural University.
Similarly, in Viralimalai, Pudukottai district, a number of farm ponds and storage constructions have been constructed to reinforce RWH potential to enhance crop yields together with coaching farmers in fish rearing.
Published – October 28, 2025 07:44 pm IST








