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Jun 18, 2025 12:29 PM IST Komal Nahta mentioned that if “the footfalls do not increase substantially for Sitaare Zameen Par”, Aamir Khan will face a lack of ₹120 crore. Ahead of the discharge of Sitaare Zameen Par, actor Aamir Khan made it clear that he is not going to make the movie out there on OTT platforms simply eight weeks after it hits the theatre. Now, as per commerce analyst Komal Nahta, Aamir has turned down a suggestion of ₹120 crore from Amazon Prime Video for the digital rights of the movie. Writing for Film Information, Komal mentioned that Aamir has “decided to try and change the game” for movies releasing in theatres. (Also Read | Aamir Khan says ‘no idea’ if Sitaare Zameen Par will work at field workplace: I’m confused solely motion movies are working) Aamir Khan’s Sitaare Zameen Par will launch in theatres on June 20. Aamir Khan turned down Amazon Prime Video over Sitaare Zameen Par OTT launch?Komal mentioned that Aamir needs individuals to expertise the discharge of a movie in theatres. “…what is not known by most people is that he has turned down an offer of ₹120 crore from Amazon Prime Video for the digital rights of the film. Not because he wanted more, not because he wanted Netflix to bid higher for the film and thereby engage the two OTT platforms in a bidding war so that he could be the ultimate beneficiary, not for any similar reason. He politely said ‘no’ because he has decided to try and change the game,” he mentioned. Why Aamir mentioned no to Amazon Prime Video’s supply?As per present developments, a bit of the viewers would watch a movie on any OTT platform a number of weeks after its launch in theatres than spend cash and watch it in cinemas. Komal added, “That is what Aamir Khan wants to change. A film is meant for the big screen — and Aamir would have it no other way….Frankly, Amazon Prime’s offer was too lucrative for anyone to turn down…If this non-availability of his film on OTT indeed increases footfalls in cinemas, it may not just revive the industry and give box-office business the much-needed boost but it could also start a trend of either producers emulating Aamir Khan’s example or at least the industry as a whole revisiting the issue of when to release a film digitally.” However, Komal mentioned that if “the footfalls do not increase substantially for Sitaare Zameen Par”, Aamir will face a lack of ₹120 crore. What Aamir mentioned earlier about Sitaare Zameen Par’s theatrical releaseRecently, Aamir advised India Today that it was Amitabh Bachchan who inspired him to solely launch the movie in theatres. Aamir had additionally mentioned, “I’m a loyalist of cinema, and I consider in it. Yes, it’s an enormous threat, and there’s rather a lot [of money] concerned. If I don’t get that chunk of my pre-sales, and the movie doesn’t work, it might result in a significant loss. I did obtain affords, however I turned them down as a result of I would like audiences to go to theatres and watch my movie. I consider in cinema, and I consider in my viewers.” About Sitaare Zameen ParA religious sequel to the 2007 hit movie Taare Zameen Par, Sitaare Zameen Par, directed by RS Prasanna, will launch in theatres on June 20. In it, Aamir will play a basketball coach coaching a workforce of gamers with particular wants. The movie additionally stars Genelia D’souza. It is a remake of the Spanish movie Campeones. Produced by Aamir Khan Productions, the movie introduces 10 actors–Aroush Datta, Gopi Krishna Varma, Samvit Desai, Vedant Sharma, Ayush Bhansali, Ashish Pendse, Rishi Shahani, Rishabh Jain, Naman Mishra, and Simran Mangeshkar.
Rachika Singh
