Kyunki Saas Bhi Kabhi Bahu Thi makes historic return, clocks 1.6 billion watch minutes in launch week

Popular every day cleaning soap Kyunki Saas Bhi Kabhi Bahu Thi has made a spectacular comeback with its second season, clocking over 1.659 billion minutes of watch time throughout tv and streaming platforms within the launch week, broadcaster Star Plus stated on Thursday.

The Ektaa Kapoor-created present, which returned on July 29, witnessed a large response, drawing 31.1 million TV viewers in simply 4 days, with 15.4 million tuning in for the premiere episode alone, a press launch stated.

This makes it the highest-rated fiction launch throughout common leisure channels (GECs) in current instances and the biggest-ever GEC fiction debut throughout each tv and digital in India, it added.

The present additionally topped the weekly tv ranking factors (TRP) charts, collectively main with Anupamaa at a TRP of two.3, in accordance with knowledge supplied by Broadcast Audience Research Council of India (BARC).

It ranked forward of Yeh Rishta Kya Kehlata Hai (2.0), Laughter Chefs (2.0), and Taarak Mehta Ka Ooltah Chashmah (1.9), cementing its standing because the most-watched fiction present of the week.

In the revival of Kyunki Saas Bhi Kabhi Bahu Thi, the every day cleaning soap that after outlined Indian prime-time tv within the early 2000s, actor-turned-politician Smriti Irani returns as the enduring Tulsi Virani, becoming a member of a mixture of acquainted faces and contemporary expertise.

“The return of Kyunki Saas Bhi Kabhi Bahu Thi has confirmed that nice storytelling by no means loses its energy. We approached this launch with a two-fold imaginative and prescient: to reignite the deep nostalgia related to certainly one of India’s most iconic reveals, whereas additionally crafting a recent storyline and viewing expertise that resonates with immediately’s audiences.

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“The record-breaking numbers throughout Star Plus reaffirm our perception within the timeless attraction of compelling narratives. This launch is a cultural second that bridges generations, and we’re proud to have delivered it to hundreds of thousands of properties throughout platforms,” Sumanta Bose, Head of Cluster, Entertainment (Star Plus and Bharat, Bengali, Marathi and Gujarati), JioStar, stated in a press release.

The present additionally generated vital on-line buzz, garnering over 17,300 mentions throughout social media platforms, in accordance with the channel.