Patanjali challenges HC order restraining it from airing ‘disparaging’ adverts in opposition to Dabur Chyawanprash

Representational picture of a employee at a Patanjali retailer in Ahmedabad | Photo Credit: Reuters

Patanjali Ayurved on Friday (September 19, 2025) approached the Delhi High Court difficult an order restraining it from operating disparaging ads in opposition to Dabur Chyawanprash.

At the outset, a bench of Justices C. Hari Shankar and Om Prakash Shukla orally noticed that it was a case of generic disparagement and the statements made by Patanjali are an apparent reference to respondent Dabur.

The court docket warned Patanjali that in case it finds it to be a luxurious litigation and a ineffective attraction, it should impose prices.

“You have stated: ‘Why accept extraordinary chyawanprash made with 40 herbs?’ So, when you will have used the phrase 40 herbs, it’s an apparent reference to the respondent (Dabur).

Delhi HC restrains Patanjali from airing ‘disparaging’ adverts in opposition to Dabur Chyawanprash

Delhi HC restrains Patanjali from airing ‘disparaging’ adverts in opposition to Dabur Chyawanprash | Video Credit: The Hindu

“The second you say extraordinary chyawanprash with 40 herbs you’re making a illustration to the general public that the respondent’s chyawanprash is extraordinary and mine (Patanjali) is great and why accept his chyawanprash,” the bench advised Patanjali’s counsel.

It stated that the only choose has handled the commercial as disparaging and it’s any interim order and there’s no purpose why the division bench ought to sit over the discretionary order on this regard.

“You have painted in black everybody else who’s making chyawanprash, that they don’t know what chyawanprash is and the way it’s made, so how will they make chyawanprash. This is a generic disparagement case. The interim order is only discretionary. Why ought to we intervene with this interim order? Tell us,” the bench stated.

It added, “If we discover now that it’s a ineffective attraction, we are going to impose prices. If we discover it’s a luxurious litigation, we are going to impose a price. We have made our minds clear to you. Where is your irreparable loss? We should not going to permit ‘aaltu faaltu’ appeals for all the pieces. It isn’t that this order goes to harm you. You have plenty of cash, so you may file an attraction in each case”.

Further listening to on September 23

As Patanjali’s lawyer urged the court docket to grant him a while to take a seat along with his purchasers and focus on the matter, the court docket listed the attraction for additional listening to on September 23.

On July 3, the only choose had restrained Patanjali from operating disparaging ads in opposition to Dabur Chyawanprash, saying a robust prima facie case of disparagement was obvious in each TV and print adverts.

It had granted an interim injunction on Dabur’s plea and directed Patanjali to delete ‘Why accept extraordinary chyawanprash made with 40 herbs?’ from the print ads and accordingly modify it in Hindi.

The choose had famous that the TV business was narrated by Ramdev, who’s an acknowledged yoga and vedic skilled and seems in individual within the commercial, and stated that the narrative of the business assumes extra significance coming from the mouth of an individual popularly identified to be an skilled within the area.

The petition filed by Dabur alleged “Patanjali Special Chyawanprash” was “disparaging DABUR Chyawanprash specifically” and chyawanprash typically, by claiming that “no other manufacturer knows to prepare chyawanprash” — constituting generic disparagement.

“In addition, false and misleading statements made in the advertisements (in respect of an ayurvedic drug/medicine), in disparaging comparison with DABUR Chyawanprash,” the petition claimed.

The petition additional claimed the commercial used the prefix “ordinary” with respect to all different chyawanprash, denoting that they had been “inferior”.

The commercial additionally made “untrue” claims that each one different producers had no data of Ayurvedic texts and the formulae used to arrange chyawanprash, it added.

Published – September 19, 2025 12:55 pm IST