After Aishwarya, Delhi High Court protects Abhishek Bachchan towards misuse of persona

The Delhi High Court has restrained on-line platforms from misusing Bollywood actor Abhishek Bachchan’s title, picture and likeness for industrial functions, whereas affirming his proper to guard his persona rights.

Justice Tejas Karia, in an order dated September 10, 2025, noticed that Mr. Bachchan’s persona — together with his title, pictures, voice and signature — was being exploited with out authorisation by technological instruments resembling Artificial Intelligence.

Notably, the court docket had on September 9, 2025 granted comparable aid to Bachchan’s spouse, actor Aishwarya Rai Bachchan, who approached the court docket towards the unauthorised industrial exploitation of her title and picture.

“These attributes are linked to the plaintiff’s skilled work and associations in the middle of his profession. The unauthorised use of such attributes has the impact of diluting the goodwill and popularity related to him,” Justice Karia mentioned.

The court docket’s course got here on a plea filed by Bachchan searching for safety of his persona rights and a ban on on-line platforms circulating his unauthorised pictures, title, and AI-generated inappropriate or sexually specific content material.

The go well with accuses a number of web sites of misappropriating components of Bachchan’s persona — together with his title, likeness, persona and voice — for industrial achieve with out consent.