Amitabh Bachchan, Prasoon Joshi, Raveena Tandon condole adman Piyush Pandey’s loss of life

Prominent movie trade figures, together with Amitabh Bachchan, Prasoon Joshi, Hansal Mehta and Raveena Tandon paid tributes to veteran ad-filmmaker Piyush Pandey, remembering him as a “creative genius” and “one of India’s finest storytellers”.

Pandey, one among India’s most celebrated promoting minds whose works included the 2014 election slogan Ab ki baar, Modi sarkar, died on Friday morning at a non-public hospital in Mumbai. The 70-year-old was present process therapy for the previous couple of days after complaining of respiratory problems.

“A creative genius, a most amiable friend, and guide has left us.. No words to express our grief. The creative works left behind by him shall ever be an eternal emblem of his immeasurable creativity,” Bachchan wrote on his official weblog.

Joshi, the present chief of Central Board of Film Certification (CBFC) and an ad-filmmaker himself, shared photos of Pandey on X deal with and remembered him as a “man who made work feel like life itself”.

“In transit overseas. Hard to believe Piyush’s laughter is now only in memory. What a remarkable era —  a man who made work feel like life itself. One for whom emotion was strategy, and simplicity, craft,” he wrote.

Raveena re-shared a submit about Pandey’s loss of life on her Instagram story and wrote, “Make heavens bubblier and more cheerful with your wit! Dear Piyush.”

Mehta wrote on his X deal with, “Fevicol ka jod toot gaya. The advert world misplaced its glue right now. Actor-politician Smriti Irani stated Pandey was a legend.

“Piyush Pandey wasn’t just an ad man — he was one of India’s finest storytellers. He taught us that emotion is the truest language of creativity. His words made brands human, and ideas immortal. Farewell to a legend who made us feel, think, and smile,” she wrote.

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Actor Vivek Oberoi Tweeted, “From Daag acche hai to Har ghar kuch kehta hai. these have been by no means mere slogans—they have been a perspective, a technique to dwell life with an open coronary heart. That is the true, lasting magic of Piyush Pandey Ji.

Pandey joined Ogilvy India in 1982 and rose to grow to be its international inventive chief, reworking Indian promoting by rooting it in native language, humour, and emotion.

The Jaipur-born ad-filmmaker gave memorable advertisements for manufacturers resembling Cadbury’s (Asli Swaad Zindagi Ka), Fevicol (Yeh Fevicol Ka Jod Hai, Tutega Nahi) and the well-known political slogan Abki Baar, Modi Sarkaar.

Honoured with the Padma Shri in 2016 and the Legend Award on the London International Awards in 2024, Pandey made historical past in 2004 as the primary Asian to chair the Cannes Lions jury.

He made his appearing debut with filmmaker Shoojit Sircar’s acclaimed 2013 movie Madras Cafe. In the John Abraham-led film, Pandey performed a minor function of the cupboard secretary of India.