CREDAIs Super Chennai initiative launches web site to showcase citys international potential

In the following step of the ‘Super Chennai’ initiative to rebrand Chennai as a world, future-ready metropolis, a devoted citizen-led web site was launched right here on Thursday.

Conceptualised to have fun Chennai’s strengths and promote its potential in numerous sectors, the web site will showcase the town’s identification and assist folks join for alternatives, discover the colourful panorama, and discover real-time metropolis updates. This would be the digital platform of ‘Super Chennai’, a motion that goals to place Chennai as one of many habitable and thriving international cities. It was launched by Confederation of Real Estate Developers’ Associations of India (CREDAI) earlier this 12 months.

Ranjeeth D. Rathod, managing director (MD), Super Chennai, stated the web site would allow residents to discover Chennai beneath 5 key components — ‘Live, Visit, Work, Invest, and Innovate’. While concentrating on the Gen Z inhabitants, the web site, which is a part of the bigger motion, will likely be a complete storehouse of developments, alternatives, and occasions.

A marketing campaign on ‘Super Chennai’ will start on July 21, 2025, with a mixture of outreach actions, together with social media occasions, tv, and hoardings. The initiative is open to collaborations with authorities companies and varied establishments, start-ups, and corporates to showcase Chennai as a vibrant hub, Mr. Rathod added.

Elaborating on the initiative, A. Mohamed Ali, president, CREDAI Chennai, stated the marketing campaign would current the most effective of Chennai, be it artwork, expertise, entrepreneurship, or healthcare, to the world and speed up these developments with group participation.

‘Super Chennai’ additionally introduced its partnership with Pointcast, a United States-based firm. Aditya Swaminathan, founding workforce member, Pointcast, stated the expertise mixed geolocation with gestures for a search software whereby customers may level their cell phone at a location to get real-time updates. Residents also can recommend new factors of curiosity in Chennai by way of the soon-to-be-launched cellular software.

C.Ok. Kumaravel, co-founder, Naturals Salon and Spa, was introduced with ‘Super Chennai Icon of the Month’ award on the occasion for his contribution in direction of girls’s entrepreneurship and inclusive progress.