Unicaus NEWS
A composite picture shared by Kerala Industries Minister P. Rajeeve in his Facebook put up.
In a Facebook put up on Wednesday (November 5, 2025) night, the Minister selected to match the troubles confronted by the entrepreneurs who’re the protagonists within the movies Varavelpu (1989) and Mithunam (1993) to Mohanlal’s character in Hridayapoorvam (2025), who runs a profitable cloud kitchen enterprise in Kerala.
“Three many years have handed for the reason that instances of bus proprietor Murali of Varavelpu and Sethu Madhavan of Mithunam, who runs a biscuit firm. Sandeep of Hridayapoorvam is operating a profitable cloud kitchen enterprise in Kerala. His enterprise is consistently bettering. Even when he’s dealing with a severe well being situation, Sandeep is just not bothered by any business-related worries. It is noteworthy that his enterprise is in Kerala, which has ranked first within the ease of doing enterprise rankings. The authorities is now there to assist and help such ventures proper from their initiation. There are actually many pro-entrepreneurship mechanisms that weren’t accessible up to now,” writes Mr. Rajeeve.
Facilities highlighted
The Minister highlighted the supply of single-window allow clearance, MSME clinics and varied different services from the native degree to the State degree for grievance redressal.
“No officers such because the one who harassed Sethu of Mithunam might be seen anyplace in Kerala now. Officials are reaching out to entrepreneurs to assist them. (Director) Sathyan Anthikad, who created a personality like Murali within the Nineteen Eighties, has now introduced us the character of Sandeep. Murali and Sethu, who dominated the general public consciousness as symbols of entrepreneurs in Kerala for a very long time, have now disappeared from the image. Entrepreneurs like Sandeep who’re reaping success are actually within the area. This expertise was shared by outstanding businessmen of Kerala at latest occasions,” writes Mr. Rajeeve.
At the identical time, the Minister additionally attributes fallacious enterprise selections and the lack of expertise of the sector he was venturing into for the failure of the entrepreneurial character in Varavelpu, who launches a bus service in his village.
“He was investing the cash he had earned as much as that time in a area with which he had little expertise. Murali had no fundamental understanding of not solely the bus service enterprise but in addition of any type of enterprise. He purchased the bus by listening to the phrases of many individuals with out bothering to do the mandatory homework, examine or achieve expertise on the topic earlier than beginning a enterprise,” writes Mr. Rajeeve.
Published – November 06, 2025 02:03 pm IST
