Prime Video inks multi-year post-theatrical licensing cope with Maddock Films

Prime Video on Thursday introduced a multi-year collaboration with Maddock Films, securing worldwide-exclusive post-theatrical streaming rights to eight of its upcoming titles, together with movies from the banner’s blockbuster horror-comedy universe.

As a part of the deal, Prime Video would be the unique streaming residence to Maddock Films’ slate of flicks releasing theatrically between 2025 and 2027, the streamer mentioned in a press release.

The line-up consists of romantic comedy Param Sundari, starring Sidharth Malhotra and Janhvi Kapoor, scheduled for theatrical launch on August 29.

Thama, a brand new vampire film that includes Ayushmann Khurrana, Rashmika Mandanna and Nawazuddin Siddiqui, in addition to two yet-to-be-announced titles from Maddock’s horror-comedy universe are additionally a part of the slate.

Sequels to Maddock’s previous hits Shiddat and Badlapur, together with the Sriram Raghavan-directed Ikkis that includes Agastya Nanda will debut on Prime Video after their launch in theatres.

Prime Video mentioned the collaboration builds on the platform’s historical past with Maddock Films, which has beforehand delivered standard titles corresponding to Stree 2, Teri Baaton Mein Aisa Uljha Jiya and co-production Bhool Chuk Maaf, apart from the unique sequence Jee Karda.

Dinesh Vijan, founder and CEO of Maddock Films, mentioned the partnership displays a shared imaginative and prescient to take Indian storytelling to a worldwide viewers.

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“We’ve always believed in telling stories that surprise, entertain, and resonate—and in working with partners who share that belief. Prime Video has consistently championed cinema that transcends languages, geographies, and formats. From our horror-comedy universe to our most beloved franchises, our endeavour has always been to create worlds that audiences love to revisit,” he added.

Manish Menghani, director and head of content material licensing, Prime Video India, mentioned the streaming service is dedicated to amplifying the attain of Indian cinema.

“This multi-film slate not solely builds on the distinctive and wildly standard horror-comedy universe and franchise sequels but additionally brings in a particular mix of inventive originality and contemporary storytelling that’s synonymous with Maddock,” he mentioned.