Abhishek Banerjee launches drive to induct social media warriors to counter BJP on-line

Trinamool Congress basic secretary Abhishek Banerjee on Thursday (October 17, 2025) launched a drive to lift a military of social media warriors to counter “anti-Bengal” propaganda forward of subsequent 12 months’s Assembly polls. The initiative “Ami Banglar Digital Joddha (I’m digital warrior of Bengal)” is geared toward countering the Bharatiya Janata Party (BJP) on the social media.

“Recognising the essential position social media performs in fashionable politics, AITC (All India Trinamool Congress) has positioned this marketing campaign to not simply defend Bengal’s cultural id but additionally to empower a brand new era of digital warriors. The battle for Bengal’s id is being fought on-line on daily basis,” an announcement by Trinamool Congress stated.

The West Bengal’s ruling celebration identified that via ‘Ami Banglar Digital Joddha’, Trinamool Congress nationwide basic secretary Abhishek Banerjee “goals to place the facility within the palms of the folks particularly the youth to steer this battle”. 

Speaking on the launch of the initiative, Mr. Banerjee stated, “Bengal, our beloved motherland, is being hounded, humiliated, maligned, and vilified by Bohiragoto Bangla-Birodhi (outsiders against Bengal) Zamindars who thrive on lies and propaganda, more and more within the digital area the place the battle now rages.”

“It is upon us to face up for Bengal’s rights, dignity, and fact, to battle again with readability and conviction. That’s why I’m launching ‘Ami Banglar Digital Joddha’, a people-powered, youth-led digital motion to guard Bengal’s id, uphold its fact, and carry its message of pleasure and progress to each nook of India and the world,” the Trinamool Congress chief stated.

The Trinamool Congress management had previously launched a number of such campaigns centered round celebration chairperson Mamata Banerjee and celebration basic secretary Abhishek Banerjee. Campaigns likes ‘Bangla Nijer Mein Kei Chai’ (Bengal desires its personal daughter) throughout 2021 meeting polls and ‘Trinamool Naba Jowar’ (Trinamool’s New Wave) led by Abhishek Banerjee in 2023 have been resounding success.

The initiative ‘Ami Banglar Digital Joddha’ is being launched at a time when Trinamool Congress management is going through extreme criticism over the repeated incidents of sexual assault on ladies in West Bengal.