In Between the Lines of books, bookstores and misplaced love

There is one thing cosy and nostalgic about rows of cabinets lined with books, particularly those with that pleasant old-book odor and leather-based mud jackets. It reminds you of the easier joys of life.

Madan Kumar’s Flying Dose Films, which goals to serve gari gari kathegalu (crisp tales), has captured this whiff of nostalgia in his micro-series on Instagram titled, In Between the Lines, by means of which he says he needs to experiment with light-hearted, relatable content material.  

“This type is already prevalent in China and within the United States, and I needed to strive it right here as nicely. There have been a couple of of them in Telugu and Hindi already.”

Micro-dramas or micro-series are brief (not than two minutes), vertical video sequence. . “This format is caters to individuals who take pleasure in scrolling and watching reels,” Madan, who can be the present’s creator, provides. 

Madan admits it’s a problem to make sure the content material doesn’t get misplaced amid thousands and thousands of reels on social media. “It is simpler to push sloppy content material, versus saying one thing worthwhile in underneath two minutes.”

YouTube, Madan says is dear. “It is sort of arduous to achieve visibility. Discoverability and development is simpler on Instagram due to the neighborhood.”  

Abhiraj Dethe, who has directed this sequence, agrees. “It is difficult, however when the story is nice, it holds. Even if somebody begins watching from Episode 6 or 9, it must be attractive sufficient to take them again to Episode 1.”  

The response to the sequence on social media has been fairly good to this point, Madan says. “The language alternates between English and Kannada. We initially obtained suggestions in regards to the language with some individuals saying it has an excessive amount of English. But since it’s set in a metropolis, I needed to have a little bit of English as nicely.”

Promote the artwork of studying

The irony will not be misplaced on Madan when he says he needed to advertise books, by means of a micro sequence.

Madan explores studying by means of the character of Bookworm, a bookstore on Bengaluru’s Church Street. People strolling into the bookstore, exchanging books and conversations, with previous songs within the background, is what makes the sequence stand out.

Madan, who has additionally labored because the inventive director for a documentary on Bookworm and its proprietor, Krishna Gowda, says he needed to advertise the house. “For me, studying books will not be restricted to simply shopping for them. Bookstores are an area to have interaction and construct a neighborhood; I’ve tried to point out that right here.” .

Abhiraj agrees. “We needed to convey again that feeling of discovering connection between pages as an alternative of profiles.”

In Between the Lines follows Dhruva (Aashith) and Tara (Teju Belawadi) after they cross paths in Bookworm. “We blended the advert construction and the feelings of an online sequence to concoct a breezy, light-hearted story,” Madan says. 

The 25-year-old Dhruva represents the youthful technology who has by no means learn a e-book in his life. A barely older Tara, who’s an avid reader, acts as a catalyst between the previous and the brand new. 

Aashith, who will not be new to Instagram reels, says it’s attention-grabbing to see a personality undergo a whole arc on this format. “This content material has a much bigger attain.Amid a lot content material on Instagram, the truth that we’re making our viewers wait is thrilling.”  

Teju, who has been seen in characteristic movies equivalent to Gantumoote and Laughing Buddha and the epic play Parva (Prakash Belawadi’s adaptation of SL Bhyrappa’s Parva says taking pictures for this format was thrilling and hectic. “I cherished being wanted for each second of the shoot. Any actor would wish to be utilised to their fullest capability.”

After the sequence began airing on Instagram, Krishna says he noticed a brand new set of shoppers are available in, a few of them even asking in regards to the plot.

Madan, who plans to usher in extra tales and discover complicated relationships, says this format is extra like a trailer and never the top.. “If I’ve to, I’d attempt to shoot a sequence on Poornachandra Tejaswi’s Parisarada Kathe or RK Narayan’s Malgudi Days. A e-book captures the unique considered an creator, and a micro drama is an evolution of that challenge.” 

The 22 episodes of In Between the Lines can be found on Flying Dose’s Instagram web page, and 6 extra might be launched over the subsequent couple of weeks.

Watch In Between the Linesright here.