PVR INOX launches Indias first dine-in cinema expertise in Bengaluru

PVR INOX has launched India’s first dine-in cinema in Bengaluru. The film-watching meets gourmand eating idea has been launched at M5 ECity Mall in Electronic City.

“PVR has been on the forefront of innovation and guaranteeing the perfect movie-going expertise. The thought course of behind such a facility is to offer the perfect ambiance for every type of customers,” Aamer Bijli, exhibitor and lead director – advertising and marketing and innovation, PVR INOX Limited, instructed The Hindu on the sidelines of the launch.

“Today, we’re competing with OTT platforms, and customers produce other selections other than cinema, resembling leisure sports activities, well being and wellness, and eating. We wished to mix these features in order that those that like to eat may also get an immersive cinema expertise,” he added.

With the contemporary format, PVR INOX goals to remodel cinema into a life-style vacation spot, providing the viewers an in-seat, chef-curated meal. “If we supplied run-of-the-mill cinema meals or the meals that we’ve got already been experimenting with and offering, it received’t make sense to reconfigure the whole area. We have elevated the F&B idea by offering the sort of fries, native treats, and sizzling canines that you can see solely at PVR INOX,” stated Bijli.

In 2022, PVR launched the nation’s first Director’s Cut in Bengaluru. Offering a “boutique cinema expertise”, the luxurious corridor changed Rex, one of many metropolis’s iconic single screens. Comparing the 2 halls, Bijli stated, “The focus of Rex is the movie-watching exercise, however right here we need to give our prospects a culinary expertise with their family members as they watch a movie,” he stated.

The idea may also act as a platform for gaming, comedy reveals, company nights, and different dwell occasions. “The format of the corridor, mixed with LED lights and the snug seating association, makes it ideally suited for dwell occasions.”

Currently, the two-seater desk prices ₹490 whereas the four-seater is charged at ₹990. The pricing follows a dynamic mannequin, utterly based mostly on the occasion and content material, stated PVR INOX. The display has a capability of 70 individuals. “The quantity felt most optimum. We didn’t need to compromise on sightlines and we’ve got ensured a transparent differentiation from different screens so far as consolation is anxious,” signed off Bijli.