This Chennai model makes bespoke T-shirts, and in addition personalises them with prints and embroidery

Gaurav Goenka’s model Hungover just isn’t the results of an concept that popped up on a celebration night time. “We simply wished a unusual identify that individuals bear in mind,” he laughs, including, “Technically, a fabric is hung over you, proper? That’s how the identify happened.”

The model that makes bespoke T-shirts for males on-line, has now ventured right into a line for ladies. “Loads of males say that the ladies of their lives take these T-shirts and don’t return them,” he laughs. Shreya Goenka, who’s married to Gaurav, handles the ladies’s line, particularly the ideation of patterns and appears. “We have spherical necks, polos, and V-necks with sleeves that may be something from half and cap sleeves to sleeveless with ruffles,” says Shreya.

While the model’s forte is to offer the wearer a customized tee that matches completely, additionally they specialize in embroidery, prints, graphic prints, emboss printing and hand portray as nicely. The vary of embroidery — button, sequin, tuft, crystal, hand embroidery, burden sew, and zardozi — is as numerous because the customisation requests from shoppers. From shoppers and their pets faces in crystal and golden zardozi motifs, to vibrant symbols and initials that outline one’s persona, Shreya says there isn’t any limitation, they usually do all of it. “We also can flip T-shirts to shirts,” she smiles.

“With this line, you might be your individual designer,” says Gaurav. With Hungover’s customised T-shirts, the purpose is to show that these aren’t simply restricted to informal areas. It might be worn for brunch, semi-formal occasions, and even cocktail dinners. “You can fashion it in numerous methods. We additionally supply personalised fashion steering,” says Shreya, including, “From basic stitches to modern tendencies, our experience — by years of expertise within the garment trade — is to make sure premium cloth, match and embellishment.”

Additionally, Hungover has additionally launched a line of sweatshirts. “For this, one can create their very own color and the color then turns into their trademark and isn’t used for every other sweatshirt,” explains Gaurav.

The requests vary from the artistic to the weird. “A woman despatched us a present field with a particular design on it. She wished her sweatshirt to be within the color of that design; and we did it,” he says. Another consumer, who received a customized gold Ferrari made for him, wished a polo T-shirt in the identical color. The T-shirt — made by Hungover — now hangs framed within the gentleman’s storage with the Ferrari.

The model began round a decade in the past when the digital retail increase took over India. “We introduced in a tradition of graphic tees to the nation. I export clothes to worldwide vogue manufacturers. I assumed, if these manufacturers are earning profits with my designs then why can’t we make cash in India,” he says. For the primary two years since its launch, Hungover was thriving. Gaurav’s export enterprise was booming too so he didn’t get to pay attention a lot on the retail arm of the enterprise. Then COVID-19 reared its ugly head. “We then deliberate to relaunch the model with bespoke T-shirts,” he says.

Gaurav and his workforce started working from their respective properties. They began with creating T-shirts for family and friends. Measurements had been despatched by way of WhatsApp and as soon as the T-shirts had been dispatched and the suggestions was constructive, Gaurav launched formally in 2022.

The first six months had been robust, he admits. “We modified the phrase from customisation to bespoke after which to made-to-fit,” he says, including, “Clients are requested for his or her peak, precise dimension of garment they put on, and so forth. Then they’re requested to decide on design and color.”

Within 48 hours of {that a} free becoming pattern T-shirt is shipped to the consumer. They can then strive the pattern and both select to ship footage or replace the measurement card. After that the ultimate garment is shipped. The complete course of take nearly 14 days.

The clothes, Gaurav says, are made in his inexperienced vegetation in Tiruppur and Sri City. He takes satisfaction within the premium materials he makes use of — “highest grade cotton”. He provides, “I don’t name this a T-shirt model. It’s an expertise that we’re promoting; bringing the trial room to your home.”

Prices begin at ₹1,500. For particulars, name 9176016000 or log onto hungover.in