Published on: Aug 15, 2025 01:31 am IST

Taco Bell shakes up its beverage menu with Baja Midnight, the first-ever everlasting taste extension of its iconic Baja Blast soda in 20 years.

For the primary time in over 20 years, Taco Bell is introducing a brand new drink in its cult-favorite Baja Blast collection. According to CNN, on August 14, the fast-food chain will debut Baja Midnight, a putting purple soda mixing the unique tropical lime taste with ardour fruit.

Taco Bell’s Baja Midnight is priced at $2.49 for a small, $2.79 for a medium, and $2.99 for a big drink.(Screengrab/Taco Bell web site)

The transfer marks a milestone in Taco Bell’s beverage technique because the model seeks to develop drink gross sales to $5 billion inside 5 years and faucet right into a rising GenZ market hungry for daring flavors and Instagram-worthy drinks, the report added.

Also learn: Labubu or Lafufu? Here’s easy methods to know in case your viral doll is genuine

The legacy of Baja Blast

Baja Blast first hit Taco Bell menus in 2004 by way of an unique partnership with Mountain Dew: the primary of its form between a quick-service restaurant and a beverage maker. Its tropical lime taste was designed to enhance Taco Bell’s menu, turning into a model differentiator and fan favourite, one other New York Post report acknowledged.

Over the years, Baja Blast noticed limited-time variations, from the Baja Blast Freeze to seasonal retailer releases, however Baja Midnight is the primary everlasting addition, the report added.

What’s new about Taco Bell Baja Midnight

The new drink, in keeping with All Recipes report, has been described as an ‘surprising’ twist, including ardour fruit to the beloved lime base. The soda shall be out there year-round alongside the traditional Baja Blast and priced at $2.49 for a small, $2.79 for a medium, and $2.99 for a big.

For a restricted time, followers may strive the Baja Midnight Freeze, a frozen model priced at $3.79 for a daily and $3.99 for a big.

Rewards Members will get an early style: a free medium Baja Midnight with a $5 buy within the Taco Bell app on August 15.

Also learn: Chicago Air and Water Show 2025: List of aircrafts taking part this weekend – from Squadron to KC-135

Beverages: An enormous progress guess for Taco Bell

Baja Midnight is greater than only a menu merchandise; it’s a part of the entire beverage enlargement. Thirty Live Más Café places are slated to open by the top of the yr to supply an expanded lineup of drinks. The first San Diego Live Más Café gained a 40 per cent soar in gross sales, with over 300 drinks being ordered per day, reported CNN.

Located amongst one of many fastest-growing classes inside fast service eating places, drinks are seen by Taco Bell to compete with different beverage-focused chains akin to Dutch Bros and Scooter’s Coffee.

FAQs

What is Baja Midnight?

Baja Midnight is a brand new everlasting soda taste at Taco Bell, combining the tropical lime of Baja Blast with ardour fruit.

When will Baja Midnight be out there?

It launches nationwide on August 14, 2025.

Will Baja Midnight be offered in shops?

No, it’s unique to Taco Bell eating places.

How a lot does it price?

The drink begins at $2.49 for a small, whereas the Freeze begins at $3.79.

Post Views: 28