File image of Ben Cohen, second from left, and Jerry Greenfield, centre, founders of Ben & Jerry Homemade Inc., serving ice cream to Washington residents | Photo Credit: AP
In an open letter addressing the Ben & Jerry neighborhood that was shared by Mr. Cohen on social media platform X, Mr. Greenfield mentioned that the Vermont-based firm has misplaced its independence since U.Ok. mum or dad Unilever curtailed its social activism.
Unilever and Ben & Jerry’s have clashed since 2021, when the Chubby Hubby maker mentioned it will cease gross sales within the Israeli-occupied West Bank.
— Ben Cohen (@YoBenCohen) September 17, 2025
The model has since sued its mum or dad over alleged efforts to silence it and described the Gaza battle as “genocide,” a uncommon stance for a serious U.S. firm.
Mr. Greenfield mentioned he may now not “in good conscience” proceed working for a corporation that had been “silenced” by Unilever, regardless of a merger settlement meant to safeguard the model’s social mission.
“That independence existed in no small part because of the unique merger agreement Ben and I negotiated with Unilever,” he wrote within the letter.
A Magnum Ice Cream firm spokesperson mentioned that it disagrees with Mr. Greenfield’s perspective and has sought to have interaction each cofounders in a constructive dialog on easy methods to strengthen Ben & Jerry’s highly effective values-based place on the planet.
Unilever didn’t instantly reply to a Reuters request for remark.
Last week Ben Cohen mentioned the model had tried to engineer a sale to buyers at a good market worth between $1.5 billion and $2.5 billion amid tensions with Unilever however the proposal was rejected.
Published – September 17, 2025 04:25 pm IST
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