boAt dad or mum goals to lift 1,500 crore by IPO

Imagine Marketing, the dad or mum firm of wearables model boAt, has filed up to date draft papers with markets regulator SEBI to lift ₹1,500 crore by an preliminary public providing (IPO).

The firm’s IPO contains recent situation of fairness shares price ₹500 crore and a suggestion on the market (OFS) of ₹1,000 crore by promoters and traders, in line with the up to date draft pink herring prospectus (UDRHP) filed on Tuesday (October 28, 2025).

As a part of the OFS, South Lake Investment will promote shares price ₹500 crore, Aman Gupta seems to dump shares price ₹225 crore, and Sameer Ashok Mehta will supply shares to the tune of ₹75 crore.

Additionally, traders — Fireside Ventures Investment Fund-I and Qualcomm Ventures LLC — would promote shares valued at ₹150 crore and ₹50 crore, respectively.

boAt initially filed confidential draft papers with SEBI in April and secured approval in late August to launch the IPO.

The confidential pre-filing route permits the corporate to withhold public disclosure of particulars beneath the draft pink herring prospectus (DRHP) till later phases.

This marks the corporate’s second try to go public. Previously, it had filed draft papers in January 2022 for a ₹2,000-crore IPO. This comprised a recent situation of fairness shares price ₹900 crore and a suggestion on the market (OFS) aggregating as much as ₹1,100 crore.

Of the recent situation, the corporate proposes to utilise Rs 225 crore in the direction of working capital necessities, Rs 150 crore for model and advertising and marketing bills, and a portion will even be used for basic company functions, in line with the up to date draft papers.

boAt returned to profitability in FY25 with a consolidated internet revenue of Rs 60 crore after reporting losses within the previous two years. This was a major turnaround from a internet lack of Rs 79.7 crore in FY24 and Rs 129.5 crore in FY23.

The Gurugram-based firm reported a consolidated income of Rs 3,097.8 crore, supported by sustained market dominance in audio, strategic progress in wearables, and powerful traction in new companies.

Established in 2013 by Aman Gupta and Sameer Mehta, the corporate presents a product portfolio starting from audio gear and good wearables to non-public grooming merchandise and cell equipment.

ICICI Securities, Goldman Sachs (India) Securities, JM Financial and Nomura Financial Advisory and Securities (India) Pvt Ltd are the service provider bankers to the corporate’s pubic situation.