Decathlon targets India sourcing price $3 billion by 2030

Decathlon, a French sports activities retailer model, on Tuesday (July 29, 2025), mentioned it has a strategic goal to scale its native sourcing from India to $3 billion by 2030.

Currently, India accounts for 8% of Decathlon’s world sourcing portions, with a objective to scale this to fifteen% by 2030, in response to the corporate.

This development can be pushed by a targeted push in high-potential classes akin to footwear, health tools, and technical textiles — designed to fulfill the evolving calls for of each Indian shoppers and world markets, mentioned Decathlon whose operations turned 25 years in India.

Addressing a media convention, Sankar Chatterjee, chief govt officer, Decathlon India, mentioned, during the last 25 years, Decathlon’s manufacturing journey in India has been the spine of the model’s success within the nation.

Over 70% of the portions bought by Decathlon in India in 2025 shall be made in India. This determine is predicted to rise to 90% by 2030, reinforcing the model’s give attention to its native sourcing technique. The model’s native manufacturing ecosystem features a Design Centre, which is supported by 113 manufacturing websites, 83 suppliers, and seven manufacturing workplaces throughout India.

“Today, we’re capable of provide a various and rising portfolio of classes, made in India that meet the evolving wants of Indian sport customers,’‘ he mentioned, including, because the model continued to strengthen its footprint throughout offline and omni-channel platforms, manufacturing excellence remained on the coronary heart of Decathlon’s technique.

As a part of its development journey, Decathlon was working to create greater than 3,00,000 new direct and oblique jobs within the nation throughout its manufacturing ecosystem. The model would additionally deepen its give attention to culturally rooted sports activities like yoga and cricket, with the latter fully conceptualised and manufactured in India. Decathlon at present operates 132 shops throughout 55 cities in India and it plans to broaden its retail footprint to over 90 cities by 2030.