Reliance Consumer acquires majority stake in JV with Naturedge Beverages

Reliance Consumer Products Ltd (RCPL), the FMCG arm of Reliance Industries Ltd (RIL), has forayed into the fast-growing wholesome purposeful beverage house with the acquisition of majority stake in a Joint Venture with Naturedge Beverages Private Ltd. Through this JV, RCPL is targeted on providing customers a spread of herbal-natural drinks.

The wholesome purposeful beverage house presents a big and quickly increasing alternative, pushed by a robust shopper shift towards more healthy, pure alternate options, the corporate stated.

Founded in 2018 by Siddhesh Sharma, a third-generation entrepreneur from the Baidyanath Group, Naturedge Beverages has since targeted on options that infuse the advantages of Indian Ayurveda and modern beverage selections.

Its flagship providing “Shunya” is herb-infused purposeful packaged beverage with zero-sugar & zero energy that has already gained the eye of the customers throughout India.

“Shunya is full of the goodness of Indian tremendous herbs like Ashwagandha, Brahmi, Khus, Kokum and Green Tea, that gives for that further enhance to assist customers keep forward,” the corporate stated.

Ketan Mody, Executive Director, Reliance Consumer Products Ltd, stated, “Within a really brief span of time, Shunya has gained large reputation amongst health-conscious customers because it provides the advantages of herbs in modern codecs. It additionally suits completely with RCPL’s imaginative and prescient of world offering high quality merchandise at reasonably priced costs together with selling India’s legacy.”

“Consumers can now anticipate extra innovation and a wider vary of herbal-natural purposeful drinks sooner or later,” he stated.

Siddhesh Sharma, Director, Naturedge Beverages Private Ltd stated, “As we more and more transfer in the direction of a difficult way of life, super-herbs like Ashwagandha and Brahmi not solely act as pure stress-relievers but additionally enhance power, stamina and focus. Through this JV, Shunya can be made obtainable to customers throughout India by means of RCPL’s large community of distribution and provide chain.”

This partnership would allow RCPL to broaden the drinks portfolio by including wholesome product choices, together with Energy drinks, Stills, Energy Shots, Herb-infused water, the corporate stated.