Sudhanshu Vats named as new chairman of ASCI

Sudhanshu Vats, Managing Director, Pidilite Industries Limited, has been named the brand new chairman of the Advertising Standards Council of India (ASCI) at its thirty ninth annual common assembly (AGM).

With ASCI, India’s self-regulatory physique for promoting, finishing 40 years in October, the appointment is available in a milestone yr, ASCI mentioned.

S. Subramanyeswar, of MullenLowe Global, has been named vice-chairman. Paritosh Joshi, Principal at Provocateur Advisory was named honorary treasurer.

“ASCI’s function has by no means been extra necessary. As promoting evolves with new applied sciences and codecs, our accountability is to make sure it’s executed with integrity — centered across the product promise, respectful of the neighborhood and conscious of customers. In an setting the place belief is well shaken, self-regulation gives each steering to the business and assurance to the general public,” Mr. Vats mentioned in a press release.

“I sit up for working carefully with advertisers, businesses, platforms and customers to uphold excessive requirements, encourage accountable creativity, and strengthen confidence in promoting. At the guts of this effort is an easy precept — at all times hold the buyer’s curiosity entrance and centre,” he mentioned.

To mark its fortieth yr, ASCI additionally introduced a number of key initiatives that it might take up over the following yr.