A Telugu movie shoot in progress aboard a ship on Visakhapatnam’s Beach Road. | Photo Credit: Representational Photo
The TFIEF and unions of the totally different crafts, starting from stunt to make-up and different departments, justified their demand for a wage hike, citing the rising manufacturing prices of movies that vie for nationwide field workplace and main actors and administrators drawing a price of a number of crores.
Meanwhile, producers have acknowledged that other than a handful of all-India hits, a number of movies have failed on the field workplace. They additionally level out how unions cost a hefty membership price and cite guidelines that compel producers to rent extra crew members than vital, thereby escalating manufacturing prices.
With the continued strike, the trade is observing the potential of inevitable delays of movies at present underneath manufacturing.
On Monday afternoon, a couple of producers of small and medium funds movies introduced their arguments at a media interplay at Prasad Labs Preview Theatre, Hyderabad. The meet witnessed the participation of producers Sreenivas Kumar Naidu aka SKN, Dheeraj Mogilineni, Rajesh Danda, Chaitanya, Shivalanka Krishna Prasad, Bekkem Venugopal, Sharath and Anurag, Madhura Sreedhar, Maheshwar Reddy, Vamsi Nandipati, Harshith Reddy and Rakesh Varre.
“Approximately 250 Telugu movies launch annually, of which lower than 50 have a funds exceeding ₹100 crore. Most producers work with smaller budgets,” mentioned SKN, who produced the blockbuster movie Baby. “Producers usually are not money luggage,” he added.
These arguments got here within the context of allegations that unions have been forcing producers to rent a number of crew members than required for a movie shoot. Madhura Sreedhar defined, “For instance, if we’ve got to movie a dialog between two actors in a room, we require a couple of lights, cameras and a small crew. Due to the foundations laid out by the unions, members of every craft herald a number of assistants. For a small scene, we find yourself hiring 80 crew members.”
His statements had been echoed by different producers. Rakesh Varre, who produced the small-budget, sleeper hit Pekamedalu, identified how he produced his debut movie Evvariki Cheppoddu inside ₹1.5 crore. He stored his manufacturing low key and didn’t rent union members. For his second movie Pekamedalu, he needed to rope in a number of crew members with union playing cards.
“The movie’s funds went as much as ₹2.5 crore,” he mentioned, and added that the parable of producers and actors making tidy sums doesn’t maintain good for smaller groups. “There isn’t any assure that we are going to get income by theatrical launch or digital rights. OTT platforms don’t decide up movies except there are well-known actors.”
Published – August 12, 2025 01:35 am IST



