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India-England intense contest will increase Ashes ticket gross sales, says Cricket Australia

India head coach Gautam Gambhir (centre left) appears on in direction of Oval head groundsman Lee Fortis throughout a nets session on the Kia Oval, London, Wednesday July 30, 2025. | Photo Credit: AP

Cricket Australia chief government Todd Greenberg believes that the aggressive tone of the continuing Test collection between India and England shall be an enormous promoting level for the match-day tickets of the upcoming Ashes.

The Ashes 2025-26 between Australia and England will start in November, and Greenberg is hoping to go previous the 837,879 gross followers footfall in the course of the Border-Gavaskar Trophy 2024-25.

“It’s nice, isn’t it? It’s nice cricket (India vs England collection for Anderson-Tendulkar Trophy) to observe as a fan,” Greenberg advised Sydney Morning Herald.

The BGT was the very best attended Test marketing campaign in Australian historical past exterior of the Ashes and the document stands at 946,750, which was set in the course of the 1936-37 Ashes when Sir Donald Bradman was in his pomp.

“Everyone could have their opinion when our English pals arrive I’m positive, and we’re trying ahead to that very a lot. I like the way in which they’re enjoying their cricket and I can’t wait to see them check themselves on our shores,” he added.

The ongoing collection between India and England have seen a number of flashpoints between the gamers from both facet, and head coach Gautam Gambhir’s tip with the Oval curator Lee Fortis too has added to the drama.

Greenberg stated the pre-sale Ashes tickets have already doubled these of the Border-Gavaskar collection.

“It’s nice cricket to observe main into them coming right here on this Ashes journey. It will promote extra tickets for us. We prefer to assume that’s talkability,” he stated.

The opening day tickets for the 5 Ashes Tests throughout Perth, Brisbane, Adelaide, Melbourne and Sydney are actually offered out, as per CA’s estimate.

Meanwhile, ticket allocations for first, second and third days on the Gabba, Adelaide Oval and SCG have additionally been exhausted.

Published – July 31, 2025 12:43 pm IST

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