“The transformation is pushed by an omnichannel retail growth, a future-ready product portfolio and design-led innovation. The rebranding builds on the repositioning technique introduced by Godrej Enterprises Group in 2024,” the Group mentioned.
Nyrika Holkar, Executive Director, Godrej Enterprises Group, mentioned: “Our intention is to make nice design accessible. As business leaders, we’re uniquely positioned to ship on this promise with our end-to-end options from design and manufacturing to retail and repair.”
Nyrika Holkar, Executive Director, Godrej Enterprises Group
“New product improvements like configurable furnishings platforms will enable customisation at scale, whereas a digital-first method will allow comfort and an immersive buying expertise for on-line clients,” she mentioned.
“Our shops are additionally being reimagined as locations for inspiration. With this rebrand, we begin a brand new chapter as an aspirational way of life model,” she added.
In line with its progress technique, Interio by Godrej will develop its offline footprint to a complete of 1,500 shops within the subsequent three years. The model can even introduce a brand new retailer format designed to assist clients browse, ideate, and convey their private model to life.
“The new digital technique together with a revamped e-commerce platform and immersive AR experiences, will enable seamless omnichannel buying to clients throughout over 18,000 pincodes in India,” the Group mentioned.
Innovative new merchandise embrace modular, configurable furnishings designed to adapt to evolving life and meet India’s rising aspirations.
“With these initiatives, Interio by Godrej goals to develop two occasions within the subsequent 3 years reaching revenues of ₹10,000 crore,” it mentioned.
Swapneel Nagarkar, Business Head and Executive Vice President, Interio by Godrej, mentioned, “We are increasing our omnichannel retail footprint and investing in manufacturing capability, good applied sciences, and provide chain transformation.”
“Our focus is to ship up to date, design-led furnishings at accessible value factors whereas guaranteeing that high quality and sustainability stay core to our operations. This mixture of design, scale, and executional rigour will allow us to place Interio by Godrej as a life-style model of selection for contemporary Indian properties and places of work,” he mentioned.
The Group mentioned on the centre of the rebrand is the launch of a brand new brand, which is a “highly effective expression of the evolution of Interio by Godrej as a contemporary, aspirational, and design-led model, whereas persevering with to attract from the core values of high quality, belief and sturdiness from the long-lasting masterbrand, Godrej.”
The lead color, Coral, is impressed by the power of contemporary India, reflecting creativity and aspiration, it mentioned.
Published – September 10, 2025 09:53 am IST
