A file photograph of Kempegowda International Airport.
Bangalore International Airport Limited (BIAL), operator of the airport, mentioned that this distinctive musical expression has been developed in collaboration with sonic branding consultants BrandMusiq.
“This distinctive musical expression is a central a part of the Feels Like BLR marketing campaign envisioned to rework the airport from a transit level into an area that actually connects with folks. Music has the ability to create deep emotional connections and prompt recognition. Rhythm of BLR is designed to evoke a way of heat, familiarity, and emotional resonance — capturing the enjoyment of latest beginnings, the consolation of homecomings, and the spirit of Bengaluru itself,” BIAL mentioned.
It mentioned that the BLR Airport Anthem consists by Grammy Award-winning artist Ricky Kej and Rhythm of BLR is a multisensory narrative that blends custom with world influences.
“Drawing from Carnatic sounds just like the mandolin and mridangam, and harmonised with Western acoustic and electrical guitars, piano, and a vibrant sing-along refrain, the id turns into a wealthy jugalbandi of heritage and modernity,” it mentioned.
BAIL managing director and CEO Hari Marar mentioned: “Every journey begins and ends with feelings. At KIA, we’ve at all times believed that journey ought to join not simply locations, however folks, emotions, and recollections. Rhythm of BLR is an extension of that perception — a sonic expression of Bengaluru’s spirit that welcomes you, comforts you, and stays with you lengthy after you’ve left the airport. For us, this isn’t only a sound, quite part of our id, a reminder that you simply’re residence, or in your solution to one thing particular.”
Published – August 04, 2025 08:34 pm IST
